ACCOUNT EXECUTIVE OUTSIDE SALES

Overall Responsibilities:

Sales

1. Prospect for, sell and provide advertising and marketing services to new and existing accounts in person, by mail, and by telephone.
2. Prepare advertising for input into production.

 

Revenue Generation - Generate revenue from Run of Paper (ROP) advertising, digital advertising, preprints, we-prints, cross-selling, in-person and virtual events and special sections and features.

 

Marketing - Identify key accounts for whom to develop marketing proposals.

 

Participatory Management - Function as an active participant in helping the department achieve its goal through participative management and teamwork.

 

Specific Responsibilities:

• Generate revenue from company products to meet or exceed departmental goals.
• Sell and service existing accounts.
  • • Prospect for new accounts by cold-calling, telemarketing, use of special promotions and other means.
    • Assist customers in the development of their advertising plans, including graphics and layout ideas.
    • Meet deadlines for advertising copy.
• Work together with colleagues from other departments to improve efficiency and enhance productivity and profit.
  • • Maintain current and complete information on accounts.
    • Ensure that all advertising is published in accordance with WCI’s established rates, contract’s, policies, standards of acceptance, federal, state and local laws.
    • Follow established credit policies.
• Assist with counter and telephone customers as needed.
  • • Assist in territory coverage as needed.

• Assist in the research and development of special sections and public relations promotions.
  • • Utilize company marketing tools to generate revenue.
      • Prepare presentations for customers and prospect for advertising/inserts, preprints and other special sections.
      • Suggest and initiate ideas for improvements on current methods and procedures to enhance the efficient operation of the department and the overall operation.
      • Maintain a “customer comes first” environment with proactive commitment to internal and external customer service.
      • Actively participate in the Great Game of Business.
      • Participate in company training programs.
      • Other job-related duties as assigned.

Behavior: Self-motivated, positive and resourceful. Shows enthusiasm for the business. Perform responsibly with little supervision. Practice discretion and preserve confidentiality of customers, advertisers, and the company. Present a positive and professional image to the public. Behave in a manner consistent with the values of Woodward Communications, Inc., as expressed through the vision, mission, core values and ESOP culture. Maintain a valid drivers’ license.

Skills: Communicate effectively and persuasively. Good listening skills. Ability to interpret verbal and non-verbal language. Demonstrate strong English and spelling skills. Logical, detail-oriented and creative. Analyze information and handle sales objections. Good time management skills.

Knowledge: College degree or equivalent successful career track with a minimum of one year in advertising, sales, marketing or business.