eCommerce Manager

Job Overview

E-Commerce Manager

Employment Type: Full Time

Supervisor: Director of Marketing

Job Description

The Ecommerce Manager oversees all aspects of Theisen’s ecommerce business, focusing on revenue growth, customer experience, and profitability. This role collaborates with the marketing, store operations, and merchandising teams to align ecommerce initiatives with broader business goals. 

Qualifications

• Bachelor’s degree in marketing, business, or a related field, or equivalent work experience and 5 years of experience in eCommerce or related fields preferred

Key Responsibilities

• Lead the long-term vision for ecommerce strategy and consumer experience, incorporating industry trends and evolving consumer expectations.
• Develop and execute the overall ecommerce strategy with full P&L responsibility.
• Collaborate with marketing to present brand and product stories online, ensuring integration across all channels.
• Implement multi-channel strategies to enhance brand and product awareness.
• Create strategies to meet financial goals (sales, margin, inventory turns), analyze sales and productivity, and adjust action plans as needed.
• Manage ecommerce operations, including website maintenance, reporting key performance indicators, and ensuring smooth customer experience and fulfillment.
• Plan and execute promotions, sales, and campaigns to maximize gross margin.
• Oversee SEO, SEM, and content optimization to increase traffic and rankings.
• Develop and manage acquisition and retention programs (email, social media, and campaigns).
• Lead the internal ecommerce/customer service team and manage external vendors.
• Oversee all Omni-channel sales, including BOPUS (buy online, pick up in store).
• Collaborate with buyers and vendors to maintain product information on the website.
• Analyze and interpret website analytics to inform decision-making.
• Monitor and manage shipping costs and operational expenses.
• Stay current with ecommerce trends and emerging technologies to continuously improve processes.
• Resolve website-related issues and lead efforts for future site enhancements.
• Assist with other duties as requested by management.

Required Knowledge, Skills, and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong analytical skills and ability to synthesize information from diverse sources.
• Excellent written and verbal communication skills.
• Strong decision-making abilities based on logical assumptions and relevant data.
• High attention to detail, self-motivation, and ability to manage multiple tasks under pressure.
• Ability to follow and delegate instructions effectively.

Physical Demands

Frequent physical demands include sitting, standing, walking, dexterity, and light grasping. Occasional physical demands include lifting up to 50 lbs., bending, stooping, reaching, kneeling, squatting, climbing stairs, and firmly grasping. The employee is required to accept incoming calls and must be able to hear and speak. Specific vision abilities required by this job include vision adequate for the incumbent to perform the responsibilities and functions of the job efficiently. The associate must have the manual dexterity to manually operate and use a computer and other basic office equipment.

Work Environment and Working Conditions

This position will be performed inside a climate-controlled office facility. The noise level is low to medium and typical of an office environment. Potential hazards include electrical hazards. Atmospheric conditions are typical of an office environment and may include exposure to odors and dust.  

Benefits

Part-Time and Full-Time Eligible:

• Competitive match on 401k
• PTO
• Holiday
• Birthday off – with pay
• Associate discount and many other benefits

Full-Time Also Eligible:

• Health insurance
• Dental insurance
• Vision insurance
• Flexible spending accounts
• Short-term and long-term disability

Company Culture and Values

At Theisen’s, our company culture is built on a foundation of respect, collaboration, and service to our communities. We believe in putting Customer First, working together as One Connected Team, and always finding ways to Give Back. These three pillars guide how we approach our work and interact with each other every day.

We are committed to fostering an inclusive and supportive environment where every associate is valued and encouraged to grow. At Theisen’s, we strive to make a positive impact on our customers, our communities, and each other, creating a workplace where hard work, dedication, and innovation are celebrated.

Theisen’s is proud to be an Equal Opportunity Employer. We do not discriminate against any associate or applicant for employment based on race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, disability, status as a veteran, or any other federal, state, or local protected class.