FORKLIFT ACCOUNT EXECUTIVE

Overall Responsibilities

1. Forklift-International.com Sales: Prospect for and sell dealer memberships and marketing services to new and existing accounts by phone, mail, Internet, and in-person
2. Marketing: Assist in the implementation and execution of annual marketing and action plans. Assists in researching and developing new products and/or services as requested. Assist with various email newsletters with Group Publisher and production lead
3. Participatory Management: Actively participates in the goal-setting and attainment processes in cooperation with the Manager and other departments.

Specific Responsibilities:

Sales:

1. Prospect for and sell advertising to clients via phone, mail, internet, or in-person
2. Utilize the telephone as a primary communication tool for developing and maintaining customer relationships
3. Increase the active client list and build new relationships with prospective clients
4. Practice consultative selling techniques in order to match client’s needs with existing products and services
5. Assist in the development of new products and services in order to meet future clients needs and help grow the business
6. Achieve all personal sales goals and act as a resource to others to achieve overall sales goals
7. Maintain accurate client records (business and contacts, agency, addresses, telephone and email, business demographics, contracts or other agreements, etc.)
8. Manage account list, schedule contacts, and record calls and notes by the division’s best practices to protect the company’s assets
9. In concert with the Group Publisher, assist in the development of annual sales goals
10. Understand the features and benefits of all assigned company sales opportunities and products as well as competitors' sales opportunities and products
11. Understand competitive advantages of all products and effectively and persuasively communicate to clients with a demonstrated ability to overcome objections
12. Understand the industry, sales channels, advertising, and readership characteristics and demographics
13. Utilize excellent punctuation, grammar, and spelling to compose and write sales letters and other client correspondence or communications
14. Maintain accurate sales performance reports as directed by Group Publisher

Marketing:

1. Assist in the development, implementation, and execution of marketing and action plans
2. Stay abreast of existing and new technology trends that may enhance the sales process or improve products and services that can be sold
3. Work with Group Publisher and others in helping them achieve their goals and objectives by assisting in projects and suggesting and initiating ideas for improvements to enhance the efficiency of the overall operation and division

Customer service:

1. Maintain a “customer comes first” attitude with a proactive commitment to internal and external customer service
2. Assist with collection efforts on past due accounts and adhere to WBM accounts receivables guidelines

 Other duties as assigned.

Knowledge: College or technical education in a related field or equivalent experience with knowledge/training in marketing, communications, or related fields. Minimum of two (2) years or more of sales experience in publishing or related fields, including knowledge of sales techniques. One (1) year of computer experience. Knowledge of the Internet, social media, and email marketing campaign creation, communication, and navigational tools

Skills:   A high level of “people skills” is essential. Skills in goal setting and planning, decision-making, and problem-solving in situations that require prompt, accurate decisions even under pressure are also essential. Good skills in negotiation, customer service, and teamwork are also necessary. Excellent written and oral communication skills are also necessary.

Ability to set realistic goals and deadlines. Ability to operate computer and sales software and type with speed and accuracy. Proficient in Microsoft Office, Microsoft Teams, HubSpot, and Microsoft Excel software applications. Ability to be detail-oriented and manage time effectively.

Ability to think logically and creatively. Possess selling skills that allow the person to communicate persuasively and effectively.

Behavior:

• Participates as a team player
• Helpfulness, courtesy towards customers
• High level of co-worker cooperation/interaction
• High level of self-motivation, creativity, and resourcefulness.
• Maintains confidentiality of the company and customers
• Demonstrates sound judgment. Shows enthusiasm for the business
• Able to work independently and follow instructions and directions
• Willing to give and receive constructive criticism.
• Overcomes objections and looks for alternate solutions to help solve problems/challenges.
• Presents oneself in a manner that promotes a positive image of oneself and the company
• Capable of remaining calm under pressure
• Appropriate dress and hygiene