Marketing Automation Developer

Job Overview

Are you passionate about building smart, scalable marketing automation that drives real impact? At Dupaco, we’re looking for a Marketing Automation Developer to help us design and optimize digital workflows that deepen member engagement, boost conversion, and support our mission of making a difference.

In this role, you’ll collaborate with a diverse, inclusive team of strategists, designers, and tech experts to bring campaigns to life using platforms like Salesforce Marketing Cloud and HubSpot. You’ll be part of a purpose-driven organization where your voice is heard, your ideas matter, and your work helps strengthen relationships with our members.

#DupacoDifference.  https://www.youtube.com/watch?v=Oy_rZxNXcC8

Dupaco Values:

Demonstrates Dupaco Values: Rooted in Trust, Empathetic Understanding, Strengthening Relationships, Advocate for All and Invest in You

You Will:

• Build and maintain automated workflows for email, SMS, web personalization, and onboarding campaigns.
• Develop custom landing pages, forms, and CTAs tailored to financial products and services.
• Implement segmentation strategies based on member lifecycle, financial behavior, and compliance needs.
• Automate lead scoring, nurturing, and handoff to sales teams.
• Translate marketing goals into technical solutions and campaign logic.
• Integrate marketing platforms with CRM systems and other data sources.
• Create and execute test plans to ensure flawless campaign delivery.
• Monitor performance, troubleshoot issues, and optimize campaigns using data-driven insights.
• Collaborate across marketing, compliance, data, and IT teams to align automation with business goals.
• Ensure all automation practices meet regulatory standards (e.g., FINRA, GDPR, CAN-SPAM).
• Stay current with best practices and emerging tools in marketing automation.

You’ll Need:

• Bachelor’s degree in marketing, computer science, or related field—or equivalent experience.
• 3+ years of experience with marketing automation platforms, including 2+ years with HubSpot preferred. 
• Strong HTML/CSS skills for email and landing page development.
• Experience with Salesforce Marketing Cloud, including AMPscript, SSJS, and SQL.
• Familiarity with APIs, webhooks, and integration tools.
• Proven ability to troubleshoot and resolve technical challenges.
• Analytical mindset with experience in campaign reporting and optimization.
• Excellent communication and project management skills.