MEDIA ACCOUNT EXECUTIVE

Job Overview

Supervisory Responsibilities:

• People: None
• Data: Digital, print, Magazine Manager CRM, internal company provided information.
• Devices: Smart phone, laptop.

Overall Responsibilities:

The Media Account Executive is responsible for the development, sales, and execution of customized marketing programs, tapping into all available solutions across our platforms.

Specific Responsibilities:

• Guide internal and external clients within specified and assigned industry categories in defining vision, measured strategy and infrastructure requirements to support the customer business objectives.
• Develop custom solutions across multiple platforms based on client needs and objectives and ensure campaign executes to client expectations.
• Actively prospect and develop new business within assigned categories of business.
• Continually schedule in-person, and virtual meetings with current and prospective clients.
• When necessary, accompany the publisher and or sales manager on client appointments.
• Actively engage with the local business community. Attend community and industry associated events.
• Produce creative and conceptually engaging presentations/media plans and/or deliver presentation/media plans in a way that demonstrates the benefit to the client/agency, as requested.
• Utilize internal resources to monitor and optimize customized campaigns, maximizing campaign delivery and revenue through consistent collaboration with customers.
• Provide digital audience reporting and the provision of detailed final campaign reports, including recommendations, which promote analytics as a critical component of current and future campaigns.
• Stay current with local business, industry, and media trends.
• Other duties as assigned.